Search Engine Optimization

Learning Baisc of Search Engine Optimization

How it works

Search Engine Optimization: Search engines like Google and Bing are used to gather the information available over the internet on different websites. Search engines gather information about all websites through crawlers. Search engines rank that website high when content matches their algorithm with high quality, quantity, and organic way. 

1. Learning and apply

These days every one wants to rank their website as number one. All are ready to pay as well to google and other search engines that are running campaigns to bring traffic to their sites.

SEO (Search Engine Optimization) is very vast, and it becoming hard day by day with the change of algorithms by search engines.

Now it seems that you need to learn and work daily and weekly basis to get updated and do your best to rank your site.

2. Taking SEO-friendly website name

Experts of SEO (Search Engine Optimization) prefer to have the name of the website or word that should be related to the niche or topic of your website. 

3. Keyword research

Identifying the keywords and phrases that people use to search for information related to your website or business

4. Write quality content

Quality of the content matters a lot these days after google changed to a new algorithm. Search engine crawlers check the content of the website related to specified niches and give rank afterward.

5. Doing on-page SEO (Search Engine Optimization)

On-page SEO helps to rank a web page in a search engine when all the following parameters are met:

  1. Page Title having the keyword
  2. Header and subheadings
  3. Meta description in a specified number of words.
  4. Keyword in page URL
  5. Alt Text of the Image having the same keyword.
  6. Internal relevant links on the webpage
  7. External relevant links on the page.
  8. Quality content with ease to read.
  9. Mobile-friendly website.

6. Doing OFF-Page SEO (Search Engine Optimization)

Actions and work done outside of the website to rank the website in search engines are called off-page SEO.

This is basically linking or getting links from reputed websites of the same niche or topic and sharing websites or pages with other people on social media.

The purpose of off-page SEO is also the same i.e to get traffic and visitor to your webpage or site to get sales.

7. Technical optimization

Technical optimization refers to the process of ensuring that a website is free from technical issues that could hinder its performance and ranking on search engines.

This includes tasks such as optimizing website speed, ensuring proper indexing, fixing broken links and redirects, implementing HTTPS protocol, optimizing images, and making sure the website is mobile-friendly.

Technical optimization is important because search engines prioritize websites that are easy to crawl and index, have fast loading times, and provide a good user experience.

Ensuring that your website is free from technical issues that could hinder its performance and ranking.

8. Analytics and monitoring

Measuring and analyzing the traffic and engagement on your website to identify opportunities for improvement and optimization

9. Use SEO Tools Available

We have to use SEO (Search Engine Optimization) tools that are available, some tools are free and some are paid you can use them as per your need.

Update Robot.txt

All website admins have to create the robot.txt to get the website rank. By default, there is no file available.

SEO bot (robots) used to crawl all pages by default is there no file robot.txt available. With the help of Robots.txt, we allow and disallow search engines robot to crawl or not crawl certain pages and directors.

Robots.txt also minimizes the chances of a website getting hacked.

Adding sitemap

A XML sitemap file helps in SEO as well, as shows the website pages and directory in sequence to the SEO crawlers.

By following these basic principles, you can improve your website’s visibility and ranking on search engines, ultimately driving more traffic and potential customers to your business.

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