Web analytics

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Analytics allows marketing managers to track online user activity. Capturing and analyzing this data is foundational to digital marketing because it gives companies insights into online customer behavior and their preferences. The most widely used tool for analyzing website traffic is Google Analytics, however other tools include Adobe Analytics, Coremetrics, Crazy Egg, and more.

Web Analytics these are very important, it allows the marketing managers to track the user activity. Capturing and analyzing this data

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