Anything we do to promote our business online over the internet is Digital Marketing. Either sending an email, sharing on social sites, or adding our business to search engines like Google or Bing, or others.

Digital Marketing refers to the practice of using digital channels such as search engines, social media, email, mobile apps, and websites to promote products or services. The goal of digital marketing is to connect with the target audience, build brand awareness, increase website traffic, generate leads, and ultimately drive sales or conversions.

It includes a range of strategies such as search engine optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, email marketing, content marketing, and more. It allows businesses to reach their target audience in a cost-effective and measurable way, and track the effectiveness of their marketing campaigns in real-time. The purpose of all these ways of marketing is to show our existence on the web to the world and promote business and bring customers online. Digital Marketing has become very vast these days. It initially started from email marketing and now so many other things added to it.

Contents of  Digital Marketing Industrial Training

Introduction to Digital Marketing: Defining digital marketing, how is it different from traditional marketing and why is it relevant now.

Search Engine Optimisation (SEO): Techniques used to optimize any article, website, or blog for traffic & revenue generation.

Social Media Marketing: Using different social media platforms (Facebook/Instagram/Twitter) to connect with the audience & convert them to a call of action (purchase or form filling).

Search Engine Marketing: Techniques used to increase the visibility of your webpage on Google search results (SERP); Search engine marketing mostly revolves around paid search advertising (text-based ads that are visible on top of every search result).

Web Analytics: Analyzing the behavior of visitors to a website through reports based on traffic sources, referring sites, page views, and conversion rates of that website.

E-Commerce Management: Maintenance of an online product-listing website through product keyword research, product pricing, positive reviews, and customer retention.

Planning and Creating a Website: How to create a website on WordPress and later use website analytics to track the behavior of visitors to a website.

Email Marketing: How to create and send product-based emails in bulk, and ensure that all of the emails have a good open rate and conversion rate.

Content Strategy: How to create content that matches the user intent and also your business goals.

Affiliate Marketing: Generation of traffic via a third party (company/website). The third party is paid a commission fee to drive traffic to your website