Mobile marketing

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Mobile Marketing

Mobile marketing is the promotion of products or services specifically via mobile phones and devices. This includes mobile advertising through text messages or advertising in downloaded apps. However, a comprehensive approach also includes optimizing websites, landing pages, emails, and content for an optimal experience on mobile devices.

Mobile Marketing these days one the integral part of digital marketing.

Digital marketing and Social marketing cannot be achieved with mobile and tablet devices.

These days mobile is the future of marketing as every person is having mobile and access to internet.

How it works and Types

Mobile Marketing these days is very vast concept. Each business is doing marketing in their own way which suits them best. 

  1. Mobile app and games ads.
  2. Sending promotional text messages.
  3. QR codes for get promotional offers.
  4. Sending hyperlinks to visit in text.
  5. Voice/IVR (interactive voice recording) messages.
  6. Mobile search ads
  7. Mobile banner and image ads.

How to do it

Research the need

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Check the targeted audience to cover

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Check the option available

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Setting goals

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Create mobile friendly campaign or ads

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