Google My Business

Google My business
Google My Business
Source: Google

Google My Business may be a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to inform them of your story, you’ll verify your business and edit your business information.

Benefits of Google My Business

Manage your information

Manage the knowledge that Google users find once they look for your business or the products and services you offer. When people find your business on Google Maps and Search, they will find information like your hours, website, and address.

Interact with customers

You can read and answer reviews from your customers. Post photos that boast what you are doing . Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.

Understand & expand your presence

Find insights to find out how customers look for your business, and where they are available from. You’ll also find information like what percentage of people call your business directly from the telephone number displayed on local search leads to Search and Maps. To spread the word about what you offer, you’ll create and track the performance of Smart campaigns.

What is Google My Business?

Google My Business (GMB) could also be a free, multi-featured business listing that local businesses can use to manage their presence on Google Search and Google Maps. Google My Business isn’t unlike listings on online business directories like Yelp, but it’s found directly in Google and Google Maps search results, and thus doesn’t require a visit to a third-party site.

What is the Google Knowledge Panel?

The Google Knowledge Panel is the box that appears within the top-right hand corner of Google search results on desktop (and near the highest on mobile) when someone performs a branded search for your business (i.e. when they search your business name).

The Knowledge Panel is the container that holds important information about your business.

The information displayed might include your business’s name, address, and telephone number (NAP). If the business in question is local and features a Google My Business listing, then this information (plus things like Opening Hours) are going to be pulled from Google My Business.

Google’s Knowledge Panel can surface for queries that aren’t just local. For example, if you look for a worldwide brand like Starbucks (without “near me” or a location specified), a Knowledge Panel will appear with information being pulled from sites like Wikipedia.

Google Local Pack/Local Finder

Google My Business may also appear in the Google Local Pack, commonly known as the Google Local Finder.

The Local Pack is a block of company listings that appears in search results below the map. This appears after a user conducts a Google search with a local focus. Three profiles are displayed at first, but you can expand to see more.

Each business mentioned here appears only because it has a Google My Business page, and all of the information you see here is pulled from the GMB listing, just like the Knowledge Graph.

How consumers use Google My Business

Consumers use Google My Business for a whole host of reasons, such as:

  • To find out a business’s opening times
  • To get directions to a local business, or find its address
  • To call a local business without needing to visit their website
  • To write and read reviews about a local business
  • To see photos of a local business and its products/services
  • To visit the business website
  • To make online bookings
  • To view the available products and services
  • To ask and answer questions about a local business

You’ll notice we’ve mentioned a couple of features, like reviews and photos, that we’re yet to touch on. Don’t worry, we’ve got a full breakdown of all the Google My Business features later on in the guide

Maintain quality of information

The completeness and accuracy of your Business Profile impact its rank, so confirm to supply the requested information in every section of your Google My Business dashboard. Especially important here are your contact information, special hours, and attributes.

Build trust

The final approach to using Google My Business for SEO appeals to the trust component of Google’s algorithm. Keep your information updated and accurate as your business evolves. Keep a gentle stream of reviews coming in and answer them. Also, signal to Google that you are active by regularly uploading photos and publishing posts to your Business Profile through Google My Business.

how to use google my business for SEO answer reviews

SEO is vital for any business, but particularly for little businesses which will use local targeting to compete against large competitors on the SERP. Google is making local SEO even easier with its robust Business Profiles, so a Google My Business account is important for any business trying to maximise visibility in their local market.

Note: If you are not sure how to adjust your Google My Business account during the present pandemic, dbaPlatform offers some great tips for managing your GMB account during COVID-19.

Google Ads

Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.

Google Ads: Definition

Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.

  • Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
  • Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
  • There’s no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.

1 thought on “Google My Business”

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