What is Google My Business?
Google my business is often known as Google Business Profile. A free business listing from Google is the Google Business Profile. You can include information and images about your company’s location, offerings, and goods.
Google My Business may be a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to inform them of your story, you’ll verify your business and edit your business information.
A smart strategy to boost your presence across Google services is to create this free profile. Google Search, Google Maps, and Google Shopping may display data from your Google Business Profile.
Only firms that interact with customers can create a Google Business Profile.
Both companies that have a physical presence (such as a restaurant or store) and those that offer services by meeting with clients. Somewhere falls under this category (like consultants or plumbers).
You must stick to other Google technologies, such as Google Ads. If your company only operates online likewise Google Analytics.
Why a Google My Business account is necessary
Find success in Google (and Google Maps)
Google is the best search referrer, regardless of whether you’re searching for web or foot traffic. A Google Business Profile makes it more likely. That customers will find your company when looking for similar goods and services in their neighbourhood.
Searchers can find your business by using the information on your Google My Business listing. Additionally, a Google Business Profile helps your local SEO.
In particular, when customers use Google Maps to search for nearby businesses. A listing for a local business is more likely to show up.
Manage the information for your online business.
You may manage and change your contact information. Company hours, and other crucial information as necessary in your Google My Business profile.
You can utilise updates to announce service expansion, temporary closures, or full reopenings. (an especially useful feature during emergencies like COVID-19).
Because Google Business Profiles have effective local SEO. The data you give will rank above external websites. That might contain outdated information.
Create trust by reading reviews
Reviews are a crucial component of social proof. A significant approach to increase credibility and trust.
Customers can contribute as much or as little information. About their interactions with your company as they’d like thanks to Google’s combination of star ratings and space for in-depth evaluations. All it aids current and potential customers in choosing. Which establishments to visit and what goods to buy.
The idea of reviews appearing on such a public platform can be unsettling. Since you aren’t able to pick and choose which Google My Business reviews to submit. (Although, as we’ll explain later, you can respond to all reviews.)
But don’t worry, according to Google. A mix of positive and negative evaluations is more reliable than endless pages of gushing endorsements.
Creating a Google Business Profile
Step 1: Log in to Google Business Profile Manager
You are immediately logged into Google Business Profile Manager. If you are already signed into a Google account. Otherwise, log in with your existing Google credentials or make a new Google account.
Step 2: Include your company
Enter the name of your company. Click Add your business to Google if it isn’t listed in the drop-down option. Click Next after choosing the category that best fits your company.
Step 3: Say where you are.
Choose Yes if you have a physical location that clients can visit. Then include your company’s address. You could be prompted to place a marker on a map to say the location. You can specify your service areas if your company offers in-person services or delivery but does not have a physical site that clients can visit. then press Next.
In the absence of a physical location, Google will ask you to choose the region in which you are headquartered. After making your selection, click Next.
Step 4: Enter your contact details.
In order for customers to contact you, enter your company’s phone number and website URL. You are not required to submit a phone number if you want not to be contacted by phone.
Click Next once your information is complete.
Step 5: Confirm your company.
Don’t use a post office box; instead, enter your actual home address. This information is not shared with the public or visible on your Google Business Profile; it is used to confirm your company.
Click Next after entering your address. The appropriate options for validating your account will be provided to you. To confirm their location, physical companies will need to receive a postcard in the mail. Businesses in the service sector might be identified by an email address.
If you visit https://business.google.com after receiving your five-digit code, enter it there and select Verify or Verify business.
A confirmation screen indicating your verification will appear.Click Next on that screen.
Step 6: Customise your profile
Enter your opening and closing times, preferred message methods, company details, and images. In the part after this one, we’ll go into further detail on how to optimise the content of your profile.
Click Continue when you are prepared. The Business Profile Manager dashboard will be where you are.
You may control your business profile, examine insights, control reviews and messages. And make Google advertising from this page.
How to improve your Google search My Company profile
Google bases its local search ranking on the following three variables:
Relevance: How well a search matches your Google My Business listing
Distance: The separation between your location and the searcher or search
Popularity: How well-known is your company? (based on factors like links, number of reviews, review score, and SEO)
The following actions can be taken to increase your score across all three factors.
Fill up every section of your profile.
If your Google Business Profile is full, customers are 2.7 times more likely to believe. That your company is reliable. Additionally, they are 70% more likely to go to your place.
Google states that “full and accurate information makes it simpler to match businesses with relevant searches”. This raises your relevance rating. Telling Google users “what you do, where you are, and when they can visit” is crucial in this situation.
Keep your business hours updated if they alter during special occasions or seasons
Establish your location (s)
Businesses that have been verified are “more likely to appear in local search results across Google products, like Maps and Search.” Additionally, adding a verifiable location raises your rating for the distance ranking factor.
If you didn’t verify your location during the account creation process above, go to https://business.google.com/to request your verification postcard right away.
Include genuine photos and videos of your company.
A logo and cover image are included with your Google Business Profile.
To make it simpler for customers to recognise your business, use photographs that are like those on your social media sites.
Don’t stop there though. To highlight your location, working environment, and team, add photographs and videos.
Post images of your dishes, menus, and dining area if you own a restaurant.
Make sure they are high resolution, professional, and pleasing.
Google claims that businesses with photographs get more inquiries for directions and more website clicks.
How to update or add photos to your Google profile
1.On the left menu of the dashboard, select Photos.
2. Your logo and cover photo should be added first. You can add an image, pick one from your computer’s Business Profile albums, or pick a picture where your company is mentioned.
3.Click At Work or Team in the top menu of the photographs page to add more images.
4.At the top of the pictures page, select the Video option to add videos.
In your profile, use keywords.
Relevance will increase with the use of appropriate keywords. Uncertain about where to begin? Consider using Keyword Planner or Google Trends.
You may learn what terms people are using to search for your company using Google Analytics, Hootsuite Insights, and social media monitoring tools. Include them in your business description in a way that feels natural. Use relevant keywords and doing so can lower your search ranking.
Encourage feedback and provide answers
Individuals put more faith in other people than they do in companies. A positive review may be the determining element that persuades potential clients to choose you. Reviews enhance your Google ranking as well.
The greatest moment to request a review is after giving a wonderful service.
To simplify things,Google offers a direct link where you may request reviews from clients.
To share the link to your review request:
1. From the dashboard, find the Share review form button by scrolling down.
2. You can paste the link into your autoresponder, online receipts, or a note to customers.
Reviews on your Google My Business page cannot be disabled. Doing so would not serve your interests because customer reviews prove to clients that your company is trustworthy.
You can, but, mark and report offensive reviews.
Additionally, you may (and ought to!) reply to both favourable and negative evaluations. Businesses who reply to reviews are viewed as 1.7 times more trustworthy. Than those that don’t, per a Google and Ipsos Connect survey.
Respond in line with your brand voice. Be truthful when replying to an unfavourable review, and where appropriate, apologise.
To see reviews and leave feedback,In the Business Profile Manager’s left menu, select the Reviews tab.
Update the information about your company.
If your firm’s contact information, hours of operation, etc. Change, be sure to update your business profile. Customers hate nothing more than to arrive during business hours and discover that you are closed. Be sure to say any unusual hours you may have during holidays or even sometimes in your Google Business Profile.
You can also write postings on Google My Business to announce events, specials, and new product releases.
Editing your company’s information:
By visiting business.google.com, you can return to the dashboard at any moment to make changes. Additionally, you can change your company’s information immediately from Google Maps or Search. look Using one of these tools, enter your company name to access the editing panel.
To publish to Google My Business and distribute posts:
- Click Posts from the dashboard’s left menu.
- Then select Create post.
- Choose whether you want to create a COVID-19 update, an offer, What’s New information. An event, or a product-related post. Different information must be filled out for each type of post.
Add unique qualities and characteristics.
Depending on the category you’ve selected, Google business accounts have access to special capabilities.
The following is a list of available category-specific features:
- Hotels can promote highlights, check-in and check-out timings, sustainability initiatives, class ratings, and amenities.
- Menus, food photographs, and images of popular dishes can all be uploaded by pubs and restaurants.
- Service-based companies may list their services on their website.
- Health insurance details can be added by healthcare providers in the US.
- Businesses can choose from a variety of buttons depending on their category. Such as buttons for orders, reservations, and appointment bookings.
If you believe your company qualifies for one of these features but don’t see it. You might have selected the incorrect category. For your company, you can select up to 10 categories.
You may also provide factual information in your profile to share extra details. That your consumers would find interesting. If you own a store or restaurant, you might wish to mention. That it has outside dining, free Wi-Fi, or is wheelchair accessible.
You can even mention that your business is LGBTQ+and run by women.
How to add or change a property:
- Click Info on the dashboard.
- Click Add qualities under From the business. Or, you can click the pencil next to From the business if you’ve already added attributes and wish to add more.
- Browse all the options that are available for your company, confirm. That they are applicable, and then click Apply.
Put your products here
Make sure to include a current inventory in your business profile if you sell products.
Your products may appear in Google Shopping also to be visible on your profile.
To add products to your business profile:
- To add your first product, go to Products in the left menu on the dashboard and select Get Started.
You can use Pointed to upload your products to your Business Profile. If you run a retail business in the United States, Canada, the UK, Ireland, or Australia and sell products with manufacturer barcodes.
Utilise Google’s free marketing resources.
A free marketing kit from Google that includes stickers. Social media posts, and printable posters are available to businesses. Even a unique video can be made.
(Only after you create your business profile will the link function.)
How to use Hootsuite to manage your Google My Business profile
You can link your Google My Business account with Hootsuite once. You create and confirm your Google Business Profile.
This enables you to manage your Google My Business profile, write posts, and reply to reviews. And inquiries within your Hootsuite dashboard rather than maintaining your Google Business Profile.
With the help of this connection, your social team can manage Google like a social network, enabling you to maintain consistency. Brand-consistent messaging at all times.
Here’s how you use Hootsuite to manage your Google Business Profile.
- Get the Google My Business App installed.
- Click Finish after deciding whether you want to add your Google Business Profile streams to an already-existing tab or create a new tab.
- For each stream, click Login to Google My Business on the relevant Board under My Streams on your Hootsuite dashboard.
Once you’re logged in, you can post from your Hootsuite streams and reply to comments. And inquiries on Google My Business.
Utilise Hootsuite to connect with your audience on all your social media platforms. Including your Google Business Profile. Get demographic information, performance analytics, and more while creating, scheduling, and publishing posts to all networks.