Anything we do to promote our business online over the internet is Digital Marketing. Either sending an email, sharing on social sites, adding our business to search engines like Google or Bing or others. The purpose of all these ways of digital marketing is to show our existence on the web to the world. And to promote business and bring customers online
Digital Marketing has become very vast these days. It is initially started from email marketing and now so many other things added to it.
Now these days digital marketing include
- Social media platforms like Facebook, Instagram, Twitter, and all others.
- Search engines like Yahoo, Bing, Google.
- Video platforms like YouTube Vivo.
All this helps in promoting the product and services. Visitors used to visit the page, link, or video of his choice in which he is interested or as per the need.
All these are really helpful in promoting products or services. Because these days all having mobile phones tablets and laptop and all are used to spend more than 50% of the time online in watching surfing on the web.
It also includes search result adds or sending add in the email or the display add on web page to promote a product service, it can be either free or paid depends upon platform from we are using.
The purpose of digital marketing is the same so that reach web owners can promote their products to promote and sell their products.
Parts of Digital Marketing
- Email Marketing
- Content Marketing
- Social Media Marketing
- Pay Per Click ( Paid Search)
Benefits of Digital marketing
Things Required for Digital Marketing
- Devices: All devices that can run internet third party application or plugins, like all digital devices Mobiles, Tablets, Laptop, Desktop computers.
- Digital platforms
- Digital media
- Digital data
- Digital technology