Web Analytics

Analytics allows marketing managers to track online user activity. Capturing and analyzing this data is foundational to digital marketing because it gives companies insights into online customer behavior and their preferences. The most widely used tool for analyzing website traffic is Google Analytics, however other tools include Adobe Analytics, Coremetrics, Crazy Egg, and more. Web …

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Video Marketing

Video Marketing

Video Marketing is incorporating a video format into your marketing plan to market a company, good, service, or idea is known as using video for marketing. Effective video. Marketing can enhance audience engagement on social media and other digital platforms. How to Use Video Marketing Utilizing video for marketing has a simple “how.” Your marketing …

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Social Media Marketing

Social Media Marketing

Reaching to desired audience for a particular product and service by social sites with the aim to covert them customers to make sales is called Social Media Marketing. These days Platforms such as LinkedIn, Twitter, Instagram, Facebook, Pinterest, Instagram,and even YouTube provide great options of doing social media marketing. Benefits of social media Disadvantage of …

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Branding in simple words creates the first name that comes into the mind of the customer when they going to buy a thing as a brand.Branding is very important these days. It is not easy to create but not too difficult as well. It takes time, money, and hard work as well. 9 reasons why …

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Digital Marketing Strategy

A Digital marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers “the four Ps” of marketing: product, price, …

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Online Marketing

Displaying ads of relevant products on webpage, forums, and blogs are meaningful full helpful for online advertising. It is up to the need for business in which stage the business website. Like PPC marketing works well if the business website is new as it brings new visitors and customers. Online marketing sites Refers to advertising …

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Merchant Account

Merchant Account

Merchant Account: What Is It? An organisation can accept and handle electronic payment card transactions using a merchant account. A specific kind of business bank account. To use a merchant account, a company must collaborate with a merchant acquiring bank. Which manages all communications related to an electronic payment transaction. Relationships with merchant accounts are …

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